We've all heard of killer copy. But what actually constitutes killer copy? To my way of thinking it should mean any copy that is succesful in its aim. But it's come to mean the sort of manipulative, emotive, NLP (Neuro Linguistic Programming) copy that we see on those narrow, letter-like pages.

Does it work and if so, will it work for you?

It undoubtedly does work but it really depends on your audience. When I see that sort of copy, while I might be enticed into

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Have you ever struggled to find a font for a project? Tired of all your default fonts? Does your client want something really obscure?

We have all been to a website with a font we really liked, or really disliked. Sometimes it is really hard to find the one you want in a simple and effective way. I have found a site that makes it all easy.

Neatfonts.com is a great way to navigate around and find thousands of fonts. It has a slick ajaxy feature that lets you

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Develop your Joomla site on your own network.  You will be amazed how much faster you will get things done.  

I am pretty stubborn sometimes.  When I am creating a new Joomla site I will typically upload it to my webspace and edit things around to my liking.  I have to wait on the  occasional page refresh and FTP up and down constantly.  Recently I tried out some of the more popular standalone server programs and was really impressed with how far they came along.

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OK, we all love JoomlaJunkie templates because they're cool and inexpensive and easy-to-use. Which means we're probably going to "DOOS" - Do Our Own Sites. That's fine and many small businesses can't afford to do otherwise but a word of caution - don't show your friends.

Why not? Because their opinion means nothing. Most times, friends and family do not match part of your target audience. How they react to it is meaningless. Show your customers; in fact if you can

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Who's got a tiny what??

I'm talking about TINY URL's (universal resource locator). I am sure that many of you are familiar with the various url shortening services out there (such as the original tinyurl.com), but for those who don't here is a quick summary:

"TinyURL (tinyurl.com) is a web service created by Kevin Gilbertson that provides short aliases to redirect long URLs. Gilbertson, a web developer, launched the service in January 2002 because he wanted to be

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We've all seen the ReadMe.txt files that come with software. How many of them have you ever read? Probably only a couple and then after the software didn't work as you expected. A case of "when all else fails read the instructions".

 The point I'm trying to make here is that commanding someone to read something doesn't work. The same is true of your website content. Just because someone has arrived at your site doesn't guarantee they will read what you have to say.

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