JoomlaJunkie.com for Munaiba Khan

Smooth the way for buyers

munaiba — Thu, 10 Jul 2008 20:00:00 +0100

I am still amazed at the number of sites that make it difficult ( some really, really difficult) for you to buy something from them.

Are your buyers falling at the first hurdle?

If so, the answer's simple. Remove the hurdle! There are all sorts of barriers to buying, outside of price and availability. Here are a few that you can easily fix on your site:

Shipping and delivery information - make it easy to find from every page on your site. Even if it needs to be calculated at [...]

Seven guidelines for writing good copy

munaiba — Mon, 09 Jun 2008 20:00:00 +0100

What is good copy? This is the question everyone would like to know the answer to. There's probably no one right answer either. What is good copy for one audience or medium won't necessarily work well for another.

Are there any "must haves" that are pretty universal?

I think there are. Here's a list of my "must have" qualities for qualifying as good copy. See what you think and feel free to post your list or additions you think are important.

The s [...]

How to M.Y.Blog...

munaiba — Thu, 15 May 2008 20:00:00 +0100

You 've all heard about MyBlog - the great blogging software used in conjunction with the JoomlaJunkie site and their templates, but that's not what I'm talking about. I'm talking about...

How to Manage Your Blog - M.Y.Blog

So you've set up the software and you're itching to write your first post. You write it, spell check it and then PUBLISH IT! Yay, you're up and running. But what next? Well maybe the next few posts aren't too hard, after all it' [...]

Web 2.0 - what is it? And what does it mean for you and your business?

munaiba — Tue, 06 May 2008 20:00:00 +0100

You may have heard the terms Web 2.0 and Social Networking bandied about more and more frequently. Do you know what they mean? More importantly, do you know what they mean for your business?

More interactive technology

Web 2.0 is the accepted term for the next generation of web technologies. These technologies provide a more interactive web experience and offer an immediacy that was lacking in static websites. Web 2.0 technologies allow visitors to your site to comment on your prod [...]

Ergonomics - it's important but why does it have to be soooo uncomfortable?

munaiba — Mon, 05 May 2008 20:00:00 +0100

We've all seen the diagrams and read the instructions - you know the sort of thing "eyes at the level of the top of the screen, forearms relaxed" etc., etc. But do we do it? No! At least I don't and I don't really know anyone who does. Do you?

Why does one size have to fit all when it comes to ergonomics?

I don't mean that the measurements are the same for everyone but why do they assume that same position is comfortable for everyone? And why do your eyes have t [...]

Killer copy! What is it and does it really work?

munaiba — Tue, 29 Apr 2008 20:00:00 +0100

We've all heard of killer copy. But what actually constitutes killer copy? To my way of thinking it should mean any copy that is succesful in its aim. But it's come to mean the sort of manipulative, emotive, NLP (Neuro Linguistic Programming) copy that we see on those narrow, letter-like pages.

Does it work and if so, will it work for you?

It undoubtedly does work but it really depends on your audience. When I see that sort of copy, while I might be enticed into reading it I rar [...]

If you're a DOOSy don't show your friends!

munaiba — Tue, 01 Apr 2008 20:00:00 +0100

OK, we all love JoomlaJunkie templates because they're cool and inexpensive and easy-to-use. Which means we're probably going to "DOOS" - Do Our Own Sites. That's fine and many small businesses can't afford to do otherwise but a word of caution - don't show your friends.

Why not? Because their opinion means nothing. Most times, friends and family do not match part of your target audience. How they react to it is meaningless. Show your customers; in fact if [...]

Read me!!!

munaiba — Wed, 26 Mar 2008 20:00:00 +0100

We've all seen the ReadMe.txt files that come with software. How many of them have you ever read? Probably only a couple and then after the software didn't work as you expected. A case of "when all else fails read the instructions".

The point I'm trying to make here is that commanding someone to read something doesn't work. The same is true of your website content. Just because someone has arrived at your site doesn't guarantee they will read what you [...]