You may have heard the terms Web 2.0 and Social Networking bandied about more and more frequently. Do you know what they mean? More importantly, do you know what they mean for your business?

More interactive technology

Web 2.0 is the accepted term for the next generation of web technologies. These technologies provide a more interactive web experience and  offer an immediacy that was lacking in static websites. Web 2.0 technologies allow visitors to your site to

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We've all seen the diagrams and read the instructions - you know the sort of thing "eyes at the level of the top of the screen, forearms relaxed" etc., etc. But do we do it? No! At least I don't and I don't really know anyone who does. Do you?

Why does one size have to fit all when it comes to ergonomics?

I don't mean that the measurements are the same for everyone but why do they assume that same position is comfortable for everyone? And why do your eyes have to be

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We've all heard of killer copy. But what actually constitutes killer copy? To my way of thinking it should mean any copy that is succesful in its aim. But it's come to mean the sort of manipulative, emotive, NLP (Neuro Linguistic Programming) copy that we see on those narrow, letter-like pages.

Does it work and if so, will it work for you?

It undoubtedly does work but it really depends on your audience. When I see that sort of copy, while I might be enticed into

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OK, we all love JoomlaJunkie templates because they're cool and inexpensive and easy-to-use. Which means we're probably going to "DOOS" - Do Our Own Sites. That's fine and many small businesses can't afford to do otherwise but a word of caution - don't show your friends.

Why not? Because their opinion means nothing. Most times, friends and family do not match part of your target audience. How they react to it is meaningless. Show your customers; in fact if you can

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We've all seen the ReadMe.txt files that come with software. How many of them have you ever read? Probably only a couple and then after the software didn't work as you expected. A case of "when all else fails read the instructions".

 The point I'm trying to make here is that commanding someone to read something doesn't work. The same is true of your website content. Just because someone has arrived at your site doesn't guarantee they will read what you have to say.

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